I had the privilege of developing an iconography system for Making Sense, a global software development company with over 15 years of experience, specializing in user-centered solutions guided by Design Thinking principles.
This project was carried out during my time at the design agency Name, under the creative direction of Charlie Zinno, a renowned Argentine designer and the agency’s director name.design
The iconography was designed to reflect the essence of Making Sense: turning complexity into clear, effective solutions aligned with their focus on user experience and technological innovation.
The system was created in two stroke weights — 3pt for large-scale applications and 6pt for small and medium uses — ensuring legibility and visual consistency across all touchpoints.
I had the privilege of developing an iconography system for Making Sense, a global software development company with over 15 years of experience, specializing in user-centered solutions guided by Design Thinking principles.
I also worked on building the social media visual guidelines, aiming to create a consistent, flexible, and easily recognizable identity across digital platforms. Depending on the type of content, different visual approaches were developed — from special dates and blog promotions to speaker announcements and event highlights.
